Van wraps are large, adhesive vinyl graphics or decals that are applied to the surface of a van. They can cover the vehicle entirely (full wraps) or partially (partial wraps). Often used for advertising, van wraps are a popular method for businesses to increase visibility, build brand recognition, and create a mobile marketing tool.

These wraps can feature a wide range of designs, from simple logos and contact details to elaborate artwork, including high-definition imagery and text. The beauty of van wraps lies in their versatility — they not only serve a functional purpose but can also elevate the overall aesthetic of a business’s branding.

Benefits of Van Wraps
  1. Mobile Advertising: A van wrap essentially turns a vehicle into a moving billboard. As the vehicle travels around town or across cities, it can expose your business to a wide audience. According to studies, vehicle wraps can generate thousands of impressions per day.
  2. Cost-Effective: Compared to traditional advertising methods like billboards or TV commercials, van wraps offer a one-time cost that can last for several years. They don’t require ongoing payments, and once applied, they can continue to advertise your business long after you’ve made the initial investment.
  3. Brand Recognition: A well-designed van wrap can significantly boost brand visibility. Eye-catching graphics help potential customers remember your company, making it more likely they’ll think of you when they need your services.
  4. Professional Appearance: A clean, modern wrap gives a vehicle a polished look, showing that your business takes its branding seriously. It can create a sense of trustworthiness, which is important for businesses that rely on personal connections with customers.
  5. Protection for Your Vehicle: Aside from the promotional benefits, van wraps also protect the vehicle’s original paintwork from scratches, weathering, and other wear and tear. This can help preserve the resale value of the vehicle.
  6. Targeted Advertising: Van wraps can be customized for the specific locations and demographics you want to target. Whether it’s a specific neighborhood or business district, a well-placed vehicle wrap can ensure your brand is seen by the right people.
Types of Van Wraps
  1. Full Wraps: A full wrap covers the entire surface of the van, including windows and side panels. This type of wrap provides maximum visibility and is the most striking, ensuring your brand stands out from a distance.
  2. Partial Wraps: A partial wrap uses a smaller section of the van’s surface, typically focusing on one side or specific areas like the doors, rear, or hood. Partial wraps are generally more affordable than full wraps and can still provide a significant branding impact.
  3. Perforated Window Wraps: These wraps cover windows with a special vinyl that allows you to display your design while still being able to see through the windows from the inside. This is especially popular for rear windows of vans.
  4. Decals: Instead of covering the entire vehicle, decals are smaller, individual stickers that are strategically placed to highlight your brand or message. They offer a more minimalist approach and are typically less expensive.
Design Considerations for Van Wraps
  1. Visibility: The design should be bold and easily readable from a distance. Avoid cluttering the wrap with too much information. Instead, focus on key elements like your logo, contact information, and any compelling images or slogans.
  2. Color Choice: Choose colors that align with your brand and stand out on the road. High-contrast color combinations are often more noticeable and eye-catching. However, it’s important to ensure the colors complement your existing brand palette.
  3. Legibility: Use clear, easy-to-read fonts. Remember that people often see the van for just a few seconds, so the message should be easy to absorb at a glance.
  4. Call to Action: Including a call to action, like “Call Today for a Free Estimate” or “Visit Our Website for More Information,” can help prompt potential customers to take immediate action.
  5. Brand Consistency: The van wrap should align with other marketing materials, such as business cards, brochures, and website design. Consistency in branding creates a stronger and more cohesive identity.
Installation Process

The process of installing a van wrap typically involves the following steps:

  1. Design: Work with a graphic designer or a wrap company to create a custom design. You’ll need to provide your logo, color preferences, and any other assets.
  2. Preparation: The vehicle is thoroughly cleaned and prepped to ensure the wrap adheres properly. Any existing decals or paintwork might need to be removed.
  3. Printing and Cutting: The design is printed on high-quality vinyl, often in large sheets, and then cut into the appropriate shapes and sizes.
  4. Application: A professional team applies the vinyl wrap to the vehicle, making sure to smooth out any bubbles or wrinkles. This step can take several hours depending on the size of the wrap and the complexity of the design.
  5. Curing: After installation, the wrap needs time to cure, ensuring the adhesive bonds properly to the vehicle’s surface. This can take a few days.
Maintenance and Durability

Van wraps are designed to last for several years with proper care. However, regular maintenance is key to keeping them in good condition:

Making use of the best vinyls available from Hexis and Metamark, you can rest assured your graphics will last for years!

Van graphics, Vehicle wraps