Vehicle Wraps.

What is a Vehicle Wrap?

A vehicle wrap is a large vinyl graphic or decal that is applied to a vehicle’s exterior. It can cover the entire vehicle (full wrap) or just specific sections (partial wrap). Vehicle wraps can be customized with various designs, colors, logos, and messages, making them a popular choice for businesses, personal cars, and even fleet vehicles.

Types of Vehicle Wraps

1. Full Vehicle Wrap
   • Description: This covers the entire exterior of the vehicle, providing a seamless look.
   • Benefits: Offers maximum exposure and a uniform look, often used for marketing purposes.
   • Customization: Ideal for businesses looking to make a bold statement or for people who want a unique design for their car.
2. Partial Vehicle Wrap
   • Description: Only certain areas of the vehicle are wrapped, such as the hood, doors, or rear panel.
   • Benefits: Less expensive than full wraps but still provides significant visibility. It allows for creative designs while saving on costs.
   • Customization: Perfect for brand logos or specific design elements.
3. Graphics and Lettering
   • Description: These wraps include text, logos, or other graphics but do not cover large areas of the vehicle.
   • Benefits: Great for businesses looking to promote their brand with a more subtle approach.
   • Customization: You can add a catchy slogan, website URL, or social media handles.
4. Color Change Wraps
   • Description: A wrap designed to change the vehicle’s color entirely, often with no logos or graphics.
   • Benefits: Offers a way to alter your vehicle’s appearance without committing to a permanent paint job.
   • Customization: Available in a wide range of finishes, including matte, gloss, satin, and even chrome.

Benefits of Vehicle Wraps

1. Brand Visibility and Advertising
   • Vehicle wraps are a powerful marketing tool. A single car wrapped with bold graphics can generate thousands of impressions as it drives around town. It essentially turns your vehicle into a mobile billboard.
   • According to studies, vehicle wraps can increase brand awareness by up to 15 times more than other forms of advertising, such as radio or television.
2. Cost-Effective Marketing
   • Vehicle wraps are a one-time investment, unlike traditional advertising, which requires continuous payment (e.g., print ads, TV spots, digital ads).
   • They have a relatively low cost per impression compared to other marketing channels, especially for local businesses.
3. Protection for Your Vehicle
   • In addition to aesthetics and advertising, wraps also protect the vehicle’s original paintwork from the elements, dirt, and minor abrasions.
   • They act as a protective layer that can help maintain the resale value of the vehicle by keeping its paint job in pristine condition.
4. Quick and Easy Installation
   • Unlike a custom paint job, which can take days or even weeks, vehicle wraps can be installed in a matter of hours or a few days, depending on the complexity of the wrap.
   • Most installation processes do not require the vehicle to be taken apart, making it a relatively hassle-free process.
5. Easy Removal
   • Vehicle wraps are not permanent. When the wrap reaches the end of its lifespan or you wish to change the design, it can be removed without damaging the vehicle’s original paint.
6. Customization and Creativity
   • With vehicle wraps, the possibilities are endless. Whether you’re a business owner, car enthusiast, or someone wanting to make a personal statement, you can customize the wrap in virtually any way you choose.
   • Special finishes, such as matte, gloss, metallic, or even 3D textures, can give your vehicle a unique look.

How Vehicle Wraps are Installed

1. Design Process
   • The first step is designing the wrap. A graphic designer will work with the client to create a design that fits the vehicle’s dimensions and aligns with the client’s branding or style preferences.
   • Many vehicle wrap companies offer online tools where you can preview your design on a digital mock-up of your car.
2. Printing
   • Once the design is finalized, it is printed on high-quality vinyl using large-format printers. The vinyl is often laminated for added protection against UV rays, scratches, and other environmental factors.
3. Preparation
   • Before the wrap is applied, the vehicle needs to be thoroughly cleaned. Any dirt, wax, or grease can interfere with the adhesive, causing bubbles or wrinkles.
4. Installation
   • A professional installer will apply the vinyl wrap in sections. The process involves precise measurements, careful stretching of the vinyl, and smoothing out air bubbles. The wrap is then cut to fit the vehicle’s contours and edges.
   • Some vehicles may require more time, especially those with complex curves or surfaces.
5. Post-Installation
   • After the wrap is installed, it’s crucial to give the vinyl time to bond properly. The vehicle should be kept out of harsh conditions for a few days (e.g., direct sunlight or rain).

Considerations Before Getting a Vehicle Wrap

1. Cost
   • The price of vehicle wraps varies depending on the size of the vehicle, the complexity of the design, and the materials used. A full wrap can cost anywhere from £1,500 to £5,000 or more, while partial wraps and graphics are typically less expensive.
2. Durability
   • While vehicle wraps are durable, their lifespan depends on factors like exposure to sunlight, weather conditions, and the quality of the vinyl used. On average, a wrap can last aywhere from 3 to 7 years.
3. Maintenance
   • Vehicle wraps require special care to maintain their appearance. Regular washing with non-abrasive products and avoiding harsh chemicals or high-pressure washing is essential to preserving the wrap’s integrity.
4. Legal Considerations
   • In some areas, there are regulations regarding the type of graphics you can use on your vehicle, especially if you’re using it for business purposes. Be sure to check local laws and ordinances to ensure your wrap complies.
5. Removal Process
   • Although wraps are designed to be removable, they can be tricky to take off without proper tools or expertise. If you decide to remove the wrap, it’s advisable to consult with a professional to avoid damaging the vehicle’s paint.

Making use of the best vinyls available from Hexis and Metamark, you can rest assured your graphics will last for years!